Advertising and Marketing on the Internet: Rules of the Road
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Advertising and Marketing on the Internet: Rules of the Road
FTC rules and guidelines to protect businesses and consumers and help maintain the credibility of the Internet as an advertising medium
Promotion > Ethics and Standards
Jul 30, 2008
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Offers a guide to search engine spam that allows search engine marketers to objectively evaluate actions to see whether those actions equate to spamming a search engine. Aims to provide the basis of an industry standard.
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A series of articles that help discern ethical search engine optimisation services from unethical ones. Advice on how to deal with unethical providers and how to reduce the risk of investing in such services is also included.
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Guide to avoiding being spammed and sending e-mail without spamming.
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Originally created for an SEO contest, this FAQ answers a wide range of questions about search engine optimization with a focus on the ethics of various SEO techniques.
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