Desperately Seeking Search Engine Marketing Standards
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Desperately Seeking Search Engine Marketing Standards
Reviews efforts to create standards for SEO industry and search engine marketing professionals.
Promotion > Ethics and Standards
Jul 30, 2008
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FTC rules and guidelines to protect businesses and consumers and help maintain the credibility of the Internet as an advertising medium
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A series of articles that help discern ethical search engine optimisation services from unethical ones. Advice on how to deal with unethical providers and how to reduce the risk of investing in such services is also included.
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Offers a guide to search engine spam that allows search engine marketers to objectively evaluate actions to see whether those actions equate to spamming a search engine. Aims to provide the basis of an industry standard.
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Documents how the FTC stopped a scheme to mislead consumers to porn sites via search engines. First time a government agency asserted regulatory authority over search engine listings.
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