Rand Fishkin explains the basics of optimizing a web site to increase the traffic the site receives from search engines. This guide is presented in a choice of formats: html, Word and Open Office text documents.
Claims that too many Australian website owners are totally unaware of what is being done unethically or unprofessionally in their name by their web designers/marketing firms. Advice on what to look for and to avoid when hiring and evaluating SEO work.
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