The reason why so many people lose their way on the Web, according to usability expert Jared Spool, is because they lose the scent of the information they are looking for. Jared shares his thoughts and perspectives on the Web, usability, and the user's quest for information.
1997 psychology research project by Alyson L. Hill at Stephen F. Austin State University. Participants scanned simulated websites for a target word; readability was inferred from reaction time.
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